Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
- 2h 35m
- Ernest Beck, John Edson
- John Wiley & Sons (US)
- 2012
Implement the same principles that shaped Apple's approach to design
Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.
- Offers behind-the-scenes stories from current and recent Apple insiders
- Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
- Delivers how-to lessons across design, marketing, and business strategy
Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
About the Author
John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.
In this Book
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Design Makes All the Difference—Beauty, Ingenuity, and Charisma Create a Unique Competitive Advantage.
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Design the Organization—Nurture Taste, Talent, and a Design Culture.
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The Product Is the Marketing—Great Products Sell Themselves.
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Design Is Systems Thinking—Product and Context are One.
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Design Out Loud—Protoype to Perfection.
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Design Is for People—Connect with Your Customer.
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Design with Conviction—Commit to a Unique voice.
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Closing: Design Like Apple—Bring It All Together.
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Notes
