Defying Doom: Leading Urgent Large-Scale Transformations

  • 2h 44m
  • Bernardo Quinn
  • LID Publishing
  • 2016

This book is a call to action. If you need to know what it takes to break through to a new layer of oxygen in an organization that has been flying high in the past, you will swoop down to remove your challenges, but the Framework explained in this book carves a clear path toward transforming an organization, as opposed to sinking into decline. This Framework is grouped around three simple steps: What’s the story? Who’s on board? Getting things done.

In this Book

  • Foreword
  • Presentation
  • Steps—For Defying Doom
  • Step 1—What's the Story?
  • Part 2—Who's on Board?
  • Part 3—Execution
  • Case Study—Defying Doom at Telefónica
  • Case Study—Defying Doom at IBM
  • Case Study—Defying Doom—Apple
  • Defying Doom Toolkit
  • Notes
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