Data Visualization for Business Decisions: A Laboratory Manual, Third Edition
- 1h 33m
- Andres Fortino
- Mercury Learning
- 2020
This workbook is intended for business analysts who wish to improve their skills in creating data visuals, presentations, and report illustrations used to support business decisions. It is a qualitative lab to develop the power of visualization and discrimination. It does not require the reader to modify charts, but to analyze and describe what would improve charts. In a set of controlled exercises, the reader is taken through the eighteen elements of six dimensions of analyzing and improving charts, visuals and reports used to communicate business concepts. Includes companion files with videos, sample files, and slides used in examples from the book.
Features:
- Includes eighteen labs, three for each of the six major dimensions of data visuals: Story, Signs, Purpose, Perception, Method, and Charts
- Uses a comprehensive RAIKS (Rapid Assessment of Individual Knowledge and Skills) survey to judge readers’ progress before and after using the text
- Provides a capstone exercise to review the aggregate analysis and final results for the two analyzed charts
- Companion files that include video tutorials and all of the sample files and templates used in the book's examples
About the Author
Andres Fortino, PhD holds an appointment as a clinical associate professor of management and systems at the NYU School of Professional Studies, where he teaches courses in business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers, and has received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures.
In this Book
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The Labs
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The Case Study
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The Analysis Tool
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Story
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Signs
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Purpose
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Perception
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Method
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Charts
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Case Study Document
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Case Study Solution – An Expert Opinion
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References
