Data Storytelling and Translation: Bridging the Gap Between Numbers and Narratives
- 2h 47m
- David Mathias
- Mercury Learning
- 2023
In the digital age, data is the new currency. However, amassing heaps of data means nothing if it doesn't lead to actionable insights. It's not enough to just present numbers; to truly resonate with an audience, data needs a narrative. Data Storytelling and Translation bridges the chasm between numbers and narratives. Learn the intricacies of translating raw data into compelling stories that captivate, inform, and inspire action. The book covers proven frameworks for converting data into compelling narratives, strategies to tailor data stories to different audiences, techniques to avoid common pitfalls and biases in data representation, the balance between aesthetics and accuracy in data visualization, and uses real-world case studies illustrating the power of effective data storytelling. Whether you're a data scientist, business analyst, student or a decision-maker, this book offers the tools to articulate the true value of your data.
FEATURES:
Covers topics such as translating metrics, identifying your audience, designing your data story, and more
Combines the topics of data translating and data storytelling into a single forum that are critical to effective data presentations
Includes companion files for both educators and team leaders with slides and videos
About the Author
David Mathias helps organizations and teams deliver better insights, products, andexperiences with a customer-focused and data-informed approach by leveragingboth data science and behavioral science. He has many years of industry experienceas a product and data analytics expert.
In this Book
-
Prologue
-
The Age of the Data Translator
-
All Decisions Start With People
-
Start With Good Questions and Great Listening
-
Being Fluent in the Language of Data
-
Identify, Understand, and Frame Problems
-
Simplifying Insights Through Metrics and Objectives
-
Painting Your Data Story
-
Leveraging Visuals to Share Insights and Compel Action
-
Leveraging Dashboards in Your Communication
-
Communicating Your Data Story
-
Epilogue
