Data Science for Decision Makers: Using Analytics and Case Studies

  • 2h 32m
  • Erik L. Herman
  • Mercury Learning
  • 2025

This book is an essential guide for executives, managers, entrepreneurs, and anyone seeking to harness the power of data to drive business success. In today's fast-paced and increasingly digital world, the ability to make informed decisions based on data-driven insights is vital. It bridges the complex world of data science and the strategic decision-making process, providing readers with the knowledge and tools they need to leverage data effectively. With a clear focus on practical application, this book demystifies key concepts in data science, from data collection and analysis to predictive modeling and visualization. Via real-world examples, case studies, and actionable insights, readers will learn how to extract insights from data and translate them into strategies that drive organizational growth. Whether you're a seasoned executive looking to sharpen your strategic acumen or a manager seeking to enhance your team's data literacy, this essential reference provides the foundation to navigate the complex landscape of data science.

FEATURES

  • Features real-world case studies from various industries, showing how data science techniques solve complex business challenges.
  • Offers implementation roadmaps that detail step-by-step processes for applying data science techniques in practice. These roadmaps act as guides for readers, providing clear instructions on collecting, analyzing, and interpreting data to facilitate informed decision-making.
  • Provides sample data sets, sample visualizations, and the supporting Python code, providing a firsthand approach to learning and application.

About the Author

Erik L. Herman is a Technical Trainer, Instructional Designer, and Content Developer with expertise spanning technical training, e-learning, and content development across diverse domains such as cloud computing, data analytics, and fraud detection.

In this Book

  • Understanding the Role of Data in Business Strategy
  • Foundations of Data Science
  • Data Visualization and Communication
  • Predictive Analytics and Machine Learning
  • Ethical Considerations in Data Science
  • Building a Data-Driven Culture
  • Case Studies in Data-Driven Success
  • The Future of Data Analytics
  • Getting Started with Data Analytics Development

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