Customer Value Management: A Guide for Your Journey to Best-Practice Processes

  • 38m
  • American Productivity & Quality Center
  • APQC
  • 2001

As one of the titles in APQC’s Passport to Success series, this book provides readers with a comprehensive understanding of what it takes to achieve successful customer value management. Based on years of research of leading-edge organizations—and supported by examples of best practices and tips from actual practitioners—this book will guide readers in their own customer value management efforts.

In this Book

  • Advantages of CVM
  • Questionnaire or Instrument Design
  • Segmentation and Sampling
  • Implementing Real-Time or Traditional Reporting and Analysis
  • Operationalization and Communications
  • Links to Compensation

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