Customer Sense: How the 5 Senses Influence Buying Behavior
- 2h 34m
- Aradhna Krishna
- Palgrave Macmillan Ltd
- 2013
An insightful look at how touch, taste, smell, sound, and appearance affect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
In this Book
-
Customer Sense—How the 5 Senses Influence Buying Behavior
-
Introduction—What Is Sensory Marketing?
-
Vision
-
Audition
-
Smell
-
Taste
-
Touch
-
Conclusion
-
Notes
