Customer Engagement Marketing

  • 11m
  • Colleen Harmeling (eds), Robert W. Palmatier, V. Kumar
  • Skillsoft
  • 2020
Providing a new lens through which to view and understand your customers, Customer Engagement Marketing is your guide to understanding the role of customers in today's market. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

YOU MIGHT ALSO LIKE

Course Leadercamp on-demand: Brand You, Brand Us
Rating 4.6 of 12 users Rating 4.6 of 12 users (12)
Channel Brand Management
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
Channel Serving Digital Customers
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Audiobook Diversity Beyond Lip Service: A Coaching Guide for Challenging Bias
Book Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Audiobook Five Keys to Powerful Business Relationships: How to Become More Productive, Effective and Influential