Customer-Driven Service

Is Poor Customer Service Slowly Eating Away at Your Business?

There is a deadly cancer facing businesses today. A profit destroying, production crippling, customer-losing agent called--Apathy.

There is an old saying--A new broom sweeps clean. Which means a new employee comes on board filled with vigor and enthusiasm. What they lack in skill, they make up for in excitement. On the other hand, many times the ones with the experience have all but lost the flame of passion that once made them an asset to your company.

If left unchecked, your co-workers can lose sight and start looking at your customers as pests instead of profit centers. This kind of customer devouring cancer can destroy your company in a slow agonizing death. The worst part is it usually happens behind upper management's back and can be very hard to detect.

What's the answer?

Now you can use Tony Alessandra's Customer-Driven Service workbook with several worksheets to get your people to become more customer-focused.

When we focus too much on operations and not enough on the customer, we can ruin customer loyalty. If you've ever been on the other end of the phone trying to make sense to some bureaucratic "customer-policy-robot" who just says "Sir there's nothing I can do - our policy says..." You will be right in sync with the messages in this content-filled workbook.

Topics covered include:

• Operations-Driven vs. Customer-Driven Service;
• A Commitment to Being Customer-Driven;
• Creating Demanding Customers;
• Moments of Magic vs. Moments of Misery;
• Effective Communication;
• Keeping in Touch with Your Customers;
• The Appropriate Handling of Customer Problems,
• And much more!

This workbook will help you improve your customer loyalty and retention.

About the Author

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Audiences learn how to outmarket, outsell, and outservice the competition by applying Dr. Alessandra’s marketing, sales, service, and relationship-building skills.

Tony has a street-wise, college-smart perspective on business, achieving success as a graduate professor of marketing, entrepreneur, author, and consultant. He earned his PhD in marketing from Georgia State University and was inducted into the Speakers Hall of Fame in 1985.

Dr. Alessandra is the co-founder of MentorU.com, an online e-learning company providing training and coaching utilizing the latest Internet technologies.

Dr. Alessandra is a widely published author with 14 books translated into 14 foreign languages including The Platinum Rule and The Art of Managing People. He is featured in over 50 audio/video programs and films, including The Dynamics of Effective Listening and Non-Manipulative Selling.

Tony Alessandra reaches people - from the Board of Directors to the front-line employees. He delivers practical ideas and profitable bottom-line results “with a lot of snap” - so people can grasp it, remember it, and use it. Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earns rave reviews.