Customer Data Integration: Reaching a Single Version of the Truth
- 4h 46m
- Evan Levy, Jill Dyché
- John Wiley & Sons (US)
- 2006
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technical perspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
About the Authors
Jill Dyché is a partner and cofounder of Baseline Consulting, a professional services firm that helps companies solve problems with data. She is an internationally recognized author, speaker, and business consultant, and a frequent lecturer and writer on the business value of technology. Jill is responsible for delivering key industry and client advisory services. Her two previous books were e-Data and The CRM Handbook, the authoritative guide to customer relationship management.
Evan Levy is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's "Ask the Experts" feature.
In this Book
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Customer Data Integration—Reaching a Single Version of the Truth
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Foreword
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Introduction
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Executives Flying Blind
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Master Data Management and Customer Data Integration Defined
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Challenges of Data Integration
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“Our Data Sucks!”—The (Not So Little) Secret about Bad Data
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Customer Data Integration Is Different—A CDI Development Framework
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Who Owns the Data Anyway?—Data Governance, Data Management, and Data Stewardship
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Making Customer Data Integration Work
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Making the Case for Customer Data Integration
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Bootstrapping Your Customer Data Integration Initiative
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