Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
- 4h 6m
- Bob Caporale
- McGraw-Hill
- 2015
A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented strategies, and using those studies as a framework for developing their own strategic plans. However, in order to develop truly great strategies, business leaders must learn to tap into their own creative process and develop actionable strategies based on their intuition and instincts.
Creative Strategy Generation is a step-by-step guide to creating truly original and successful business strategies by tapping into one's own creative potential. Modeled on Sequent Learning Network's popular strategy building consultation program, the book uses compelling stories and examples drawn from music composition to show you how to produce your own "strategic masterpieces."
About the Author
Bob Caporale is an internationally acclaimed thought leader on the subjects of strategic planning, product management, and business leadership. He uniquely draws upon a combination of diverse experiences as both a corporate leader and a musician/composer to explore the marriage of art and science within the business world. His goal is to help business practitioners infuse more passion and creativity into their jobs.
In this Book
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Creative Strategy Generation—Using Passion And Creativity To Compose Business Strategies That Inspire Action And Growth
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Foreword
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Introduction
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ARIA
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Preparation
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Inspiration
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Genre
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Ideation
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Arrangement
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Orchestration
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Production
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Coda
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Quick Reference Guide
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The Strategic Presentation
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Tidbits of Wisdom
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Resources
