Creating Your Strategic Plan: A Workbook for Public and Nonprofit Organizations, Third Edition

  • 2h 26m
  • Farnum K. Alston, John M. Bryson
  • John Wiley & Sons (US)
  • 2011

Creating Your Strategic Plan is the best-selling companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations. Whether used with the main text or by itself, this thoroughly revised third edition provides a step-by-step guide to putting strategic planning to work in public and nonprofit organizations. The workbook contains new and revised worksheets and additional material on readiness assessment, teamwork, stakeholder analysis, visioning, strategic issue identification, and implementation.

Creating Your Strategic Plan covers each of the ten key steps of the strategic planning process and each step description includes sections on purpose and possible desired planning outcomes. The authors provide clear instructions for creating a strategic plan tailored to the needs of the individual organization.

The workbook features practical advice to help readers:

  • Refine mission and values
  • Assess the internal and external environment
  • Identify and frame strategic issues
  • Formulate strategies to manage the issues
  • Create, review, and adopt the strategic plan
  • Assess the process

From setting up the meeting room, to establishing a vision of—and plan for—the future, this indispensable workbook will take readers through every step of the strategic planning process.

About the Authors

John M. Bryson is the McKnight Presidential Professor of Planning and Public Affairs in the Hubert H. Humphrey School of Public Affairs at the University of Minnesota. He is a fellow of the National Academy of Public Administration and in 2011 received the Dwight Waldo Award from the American Society for Public Administration for "outstanding contributions to the professional literature of public administration over an extended scholarly career." He consults widely on strategic management with public, nonprofit, and business organizations in the United States and abroad.

Farnum K. Alston is the founder of The Crescent Company and has worked on hundreds of strategic planning projects for public, business, and nonprofit organizations.

In this Book

  • Introduction
  • The Context and Process of Strategic Change
  • Initiate and Agree on a Strategic Planning Process
  • Clarify Organizational Mandates
  • Identify and Understand Stakeholders, Develop and Refine Mission and Values, and Consider Developing a Vision Sketch
  • Assess the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges
  • Identify and Frame Strategic Issues
  • Formulate Strategies to Manage the Issues
  • Review and Adopt the Strategic Plan
  • Establish an Effective Organizational Vision for the Future
  • Develop an Effective Implementation Process
  • Reassess Strategies and the Strategic Planning Process
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