Corporate Blogging For Dummies
- 6h 17m
- Chantelle Flannery, Douglas Karr
- John Wiley & Sons (US)
- 2010
Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.
Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.
- Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
- Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
- Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
- Features examples of successful blogging programs throughout the book
Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
About the Authors
Douglas Karr is the President and CEO of DK New Media. He runs the Marketing Technology Blog (marketingtechblog.com/).
Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at hertakeonmarketing.com.
In this Book
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Corporate Blogging from Soup to Nuts
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Laying the Foundation for Blogging
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Deciding On Your Blogging Goals
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Using a Domain That Matters for Your Corporate Blog
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Choosing a Blogging Platform
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Regarding Time, Resources, and Content
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Working with Your Blogging Team
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Making the Most of Search Engines
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Writing Content That Drives Search Engine Traffic
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How to Blog without Writing
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Marketing and Promoting Your Blog
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Imagining Your Blog as a Sales Funnel
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Directing Your Readers through Calls-to-Action
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Leading Your Readers through Landing Pages
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Measuring Success with Analytics
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Ten Ways to Promote Your Blog
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Ten Ways to Grow Your Audience
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Ten Ways to Reignite Old Content
