Competitive People Strategy: How to Attract, Develop and Retain the Staff You Need for Business Success
- 3h 39m
- Kevin Greene
- Kogan Page
- 2019
In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how businesses can connect their human potential to their bottom line, and provides step-by-step guidance on how to create, test and measure a differentiated people strategy. Featuring tips and checklists throughout, it explores the core building blocks of leadership and organizational culture, as well as employee experience and engagement. It also examines the roles of effective talent attraction and management, and how to lead change and transformation. Central to the book is the importance of moving HR from a support function to becoming a creator of value and driver of business success.
Drawing upon insights from organizations including Royal Mail and Starbucks, as well as interviews with senior HR leaders, Competitive People Strategy is an essential guide to developing a people strategy which creates a purpose-driven culture, provides greater value to customers and achieves superior business results.
About the Author
Kevin Green is a non-executive director and strategic advisor to six fast growth human capital businesses. Prior to this, he was the Chief Executive of the Recruitment and Employment Confederation (REC), the HR Director at Royal Mail and founder and Managing Director of Qtab, a leading HR consultancy who advised organizations including First Choice, Unilever, Bae Systems and the UK Cabinet Office.
In this Book
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Why a Competitive People Strategy Matters
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Strategy—How to Compete and Win
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Building a Differentiated People Strategy
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Leaders Everywhere
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Developing a Winning Culture
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Talent Attraction
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Employee Experience
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Change and Transformation
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Great People Management
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Developing the People Function
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Afterthought—The Future
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