Competition, Strategy, and Innovation: The Impact of Trends in Business and the Consumer World
- 4h 53m
- Rafał Śliwiński, Łukasz Puślecki
- Taylor and Francis
- 2022
Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.
This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry.
It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.
About the Author
Rafał Śliwiński is Associate Professor at the Department of International Management, Poznan University of Economics and Business, Poland.
Łukasz Puślecki is Assistant Professor at the Department of International Management, Poznan University of Economics and Business, Poland.
In this Book
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Strategy, Innovations, and Consumers Under the Influence of Megatrends
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Artificial Intelligence: A Prerequisite for Competitive Advantage in E-Commerce
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Towards Sustainable Markets and Business Models – New Trends in Building Competitive Position
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Digital Megatrends and the Management Barriers They Form
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Understanding Consumer-Perceived Value in Augmented Reality – Implications for Marketing Activities
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Consumer Resistance to the Internet of Things: A Privacy Perspective
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The Effects of Social Media Tools’ Usage in International Marketing Communication – Corporation Perspective
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Accelerating R&D with Knowledge and New Technological Solutions – From Innovation Cooperation to Translational Innovation
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Family Business Responsibility – Allocation of Profit and Innovation Planning
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Looking Ahead 2030
