Communication in Responsible Business: Strategies, Concepts, and Cases
- 2h 43m
- Oliver Laasch, Roger N. Conaway
- Business Expert Press
- 2012
This book offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities.
About the Authors
Dr. Roger Conaway is professor in the School of Business, Tecnológico de Monterrey (ITESM), campus San Luis Potosi, Mexico. He teaches courses in business administration, international business, and entrepreneurship. He also is a lecturer in the Master of Arts in Responsible Management program, Steinbeis University, Berlin, Germany. Formerly, he was Distinguished Pirtle Professor at the University of Texas at Tyler. He has published articles on sustainability, corporate social responsibility, and ethical preferences of business leaders at Arthur Andersen. His research in sustainability today focuses on effective communication of social and environmental topics. He also has served as president of the international Association of Business Communication. Dr. Conaway is co-author of the first United Nations Global Compact Principles of Responsibility Management Education (PRME) textbook to be published in 2013.
Oliver Laasch is a professor of Responsible Business at the Tecnológico de Monterrey (ITESM), campus San Luis Potosi, Mexico. He is lecturer and an adjunct professor and academic coordinator at the Institute Corporate Responsibility Management of Steinbeis University, Berlin. Formerly, he was director of the Center for Sustainability and Responsibility at the Tecnológi-co de Monterrey campus, San Luis Potosi, Mexico. Dr. Laasch is co-leader of the United Nations Global Compact PRME Working Group on Executive Education, co-editor of the guide Implementing PRME in Executive Education, and has contributed to landmark publications in responsible business, such as the A–Z of Corporate Social Responsibility.
In this Book
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Communication in Responsible Business—Strategies, Concepts, and Cases
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Abstract
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Setting the Stage
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Walking the Talk—Avoiding Greenwash
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Stakeholder Communication—Integrated and Strategic
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Issues and Crisis Communication—Expecting the Unexpected
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Communicating Through Institutional Documents—Vision, Mission, and Codes of Conduct
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Sustainability Reporting—Gateway to Transparency
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Cause-Related Marketing & Social Marketing
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Nonverbal Stakeholder Communication
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Stakeholder Communication Online
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Notes
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References
