Communicate to Inspire: A Guide for Leaders
- 4h 46m
- Kevin Murray
- Kogan Page
- 2014
Communicate to Inspire answers some of the key practical questions for becoming a better leader, such as: "How do you learn to be yourself, better?" and "What should you examine and how should you articulate your own purpose and values?" Kevin Murray presents a model that charts the leadership process and draws stories from his experience coaching leaders.
This book offers principles of leadership communication that address: how to become more audience-centric; how to emphasize values; how to focus on the people leaders need to inspire; what methods and tools to use to try to see the world through their eyes and address their needs; and mastering the art of public speaking. Communicate to Inspire, uses charts and information gathered from dozens of successful training programs to determine how to turn a department, division or company into a better listening, faster responding, more innovative entity, just by holding more and better structured conversations.
About the Author
Kevin Murray is the Chairman of the Good Relations Group, the Public Relations Division of Chime Communications. He was previously the Chairman of Bell Pottinger, one of the UK's leading PR agencies with 20 offices worldwide, including New York and Washington DC. He was previously the Director of Communications for British Airways and is a former national newspaper journalist, magazine publisher and marketing director. He is also the author of The Language of Leaders, published by Kogan Page.
In this Book
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Communicate to Inspire—A Guide for Leaders
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Foreword
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Introduction—The inspiration gap
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The New Leader
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Leadership: The Greatest Intangible Asset Of Them All
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The 12 Principles Of Inspiring Leadership Communication
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Be Yourself Better: Why Passion And Conviction Are Essential To Inspiring Leaders
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The Vision Thing: How To Think About Purpose, Values And The Future
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Bringing The Outside In: When You Introduce Employees To The People They Serve, It Unleashes Super-Performance
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Engage Through Powerful Conversations: How To Use Conversations To Drive Culture, And Why Culture Delivers Goals
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It’s All About Them: How To Become More Effective By Being More Focused On People And Behaviours
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The Listening Leader: Why You Need To Listen Louder
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Sending Signals: How You Inspire – Or Demotivate – Without Saying A Word
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Purposeful, Persuasive Stories: How You Can Use Stories To Drive Action And Shape Culture
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Use A Potent Point Of View To Power Your Leadership: How To Develop A Persuasive Standpoint To Win Friends And Influence People
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Winning In The Court Of Public Opinion: Why You Must Always Prepare Properly For Public Platforms
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When Words Really Matter: Why Some Are Simply Much More Persuasive Than Others
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Why Leaders Should Embrace Social Media: The Six Reasons You Should Be More Engaged
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What Is Your Leadership Inspiration Quotient? How To Make The Intangible More Tangible
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With grateful thanks
