Coffee's for Closers: The Best Real Life Sales Book You'll Ever Read
- 4h 17m
- Tony Morris
- John Wiley & Sons (US)
- 2023
Practical, real-world sales advice you can apply immediately to improve your numbers
In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.
In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find:
- Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics
- Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely
- Strategies for handling rejection - a frequently encountered experience for every salesperson
A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.
About the Author
TONY MORRIS has over 22 years of success in B2B and B2C sales. He has trained over 36,000 sales professionals in 43 different industries. He is the Founder of Tony Morris International, a leading sales training organisation, and an international communications speaker, speaking at sales kick off conferences in 31 countries. His passion is helping transform the mindset of salespeople and improving their skills, to exceed their sales goals.
In this Book
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Introduction to Sales
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It Is Not Just About the Destination
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Give, and You Shall Gain
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Every Second Counts
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Preparation
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My Best Sales Lesson Yet
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Motivation
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Building Rapport
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Who Is Your Ideal Client?
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Getting Past the Gatekeepers
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Smart Calling
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Direct Marketing
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I Only Have Capacity for Seven Clients
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Questioning
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Listening
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As Nike Says, ‘Just Do It’
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Conducting a Meeting
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Proposals
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Selling with NLP
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Handle the Person, Not the Objection
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Positive Words and Language
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Lead Generation
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Gaining Referrals
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FAB Selling
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Cross‐Selling and Upselling
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Handling Rejection
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Six Components of Success
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Negotiations
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Time Management
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Gaining Commitment and Closing
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Howlers
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Conclusion
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Complimentary Resources
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Tony Morris International
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Book Mentions
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