Cases on Emerging Market Responses to the COVID-19 Pandemic
- 6h 19m
- Raj K. Kovid, Vikas Kumar
- IGI Global
- 2022
The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies.
Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians.
About the Author
Raj K. Kovid is Professor and Head of Department (General Management) in School of Business Studies at Sharda University, Greater Noida. He brings with him a rich working experience of over 25 years in teaching, research and industry. He has earned his PhD degree in the field of Mergers and Acquisitions and Masters in Business Management and Commerce. His teaching and research area includes Corporate Strategy, M&A, Global Strategy, Strategy for Platform Business, Entrepreneurship & Innovation, Corporate Governance & CSR. He has consulted firms with respect to their growth strategies. He has keen interest in the Case Method of teaching and research. He has published research papers and book chapters in journals of repute at national and international level. His cases are available in Harvard Business Publishing and has also conducted case method workshops. Dr. Kovid is regularly invited as an expert in various conferences and workshops.
Vikas Kumar received his MSc in Electronics from Kurukshetra University, Haryana, India. This was followed by M Sc in Computer Science and further PhD from the same university. He is a life member of Indian Science Congress Association, Computer Society of India, IETE, ICEIE, IPA, VEDA, IVS, and Magnetic Society of India. Along with 13 books, He has more than 100 research papers to his credit in various national and international conferences and journals. Presently, he is serving at Central University of Haryana, India and is a Visiting Professor at the Indian Institute of Management, Indore and University of Northern Iowa, USA.
In this Book
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Foreword
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Foreword
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Channel Structure Innovation as a Response to the COVID-19 Pandemic—Cases from Mexico
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Responding to the COVID-19 Pandemic—Medtech Innovations at Innaccel Technologies
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Strategic Shift in Marketing Communication during COVID-19
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Innovative Management Strategy of Wine Tourism in the COVID-19 Era—A Case Study of China
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If Winter Comes, Can Spring Be Far Behind?—A Case Study on China Southern Airlines
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Crisis Management—From a Stage of Shock to Reassurance in the Hospitality Industry
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Responding to the Pandemic—A Case of the Indian Hotel Industry
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Adaptive Resilience of a Social Enterprise during Adversity
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Surviving amid Crisis Episodes—The Case of Women-Owned Small Enterprises in Bangladesh
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Revisiting Employee Engagement in the New Normal—A Study of a Few Select Organizations
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Responding to COVID-19—A Case of Psychological Response Centers
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Response of the Ayurvedic Healthcare Sector to COVID-19—Insights from India
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Pandemic and Sustainability Practices—A Case of Waste Management at Hospitals
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Compilation of References