Business Writing for Technical People: The Most Effective Ways to Get Your Message Across
- 1h 1m
- Carrie Marshall
- BCS
- 2018
Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way.
In this book you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to write for maximum impact and how to make your enthusiasm even more infectious.
About the Author
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
In this Book
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What is Business Writing?
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Learning to Write Without Fear
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Think Before You Ink
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Choose Your Weapons
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Fight the Flab
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Junk the Jargon
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Make Your Case
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Writing for Robots: Business Writing for the Internet
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Be Your Own Audience
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Communicating Goodwill and Delivering Bad News
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What to do When the Words Won't Come
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The Business Writing House of Horrors
