Business Writing for Dummies
- 5h 29m
- Natalie Canavor
- John Wiley & Sons (UK)
- 2013
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different.
So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find:
- The basic principles of how to write well
- How to avoid the common pitfalls that immediately turn a reader off
- Crucial tips for self-editing and revision techniques to heighten your impact
- Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets
- The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
About the Author
Natalie Canavor is a business writer, workshop leader and adjunct professor at New York University, where she teaches advanced writing courses. Natalie's work as a journalist and organizational communicator has won international recognition. She uses her experience to help businesspeople and professionals write for results and achieve their career goals.
In this Book
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Introduction
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Make Writing Your Not-So-Secret Weapon
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Planning Your Message—Your Secret Weapon
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Making Your Writing Work—The Basics
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Self-Editing—Professional Ways to Improve Your Own Work
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Troubleshooting Your Writing—Fixing Common Problems
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Writing Emails That Get Results
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Creating High Impact Business Correspondence
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Building the Biggies—Major Business Documents
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Promoting Yourself and Your Organization
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Writing for the Spoken Word
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Evolving Your Writing for Online Media
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Writing for Websites and Blogs
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Using English as the Global Language of Business
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Adapting Business English to Specific Countries
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Ten Ways to Advance Your Career with Writing
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Ten Ways to Tweet Strategically
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