Business Strategy (The Brian Tracy Success Library)

  • 1h 9m
  • Brian Tracy
  • AMACOM
  • 2015

Setting business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystalize the future of an organization - mapping a clear path from where the company stands today to where you wish it to be. It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success. In this concise and practical book, he shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market growth and strategy/operations matrices; define themselves in relation to their competition; utilize the concept of "driving force"; anticipate crises; reposition their business with new products, services, and technologies; and measure success via clear financial objectives. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company's destiny.

About the Author

Brian Tracy is a professional speaker, trainer, seminar leader, and consultant, and chairman of Brian Tracy International, a training and consulting company based in Solana Beach, California. Brian bootstrapped his way to success. In 1981, in talks and seminars around the U.S., he began teaching the principles he forged in sales and business. Today, his books and audio and video programs—more than 500 of them—are available in 38 languages and are used in 55 countries. He is the bestselling author of more than fifty books, including Full Engagement and Reinvention.

In this Book

  • Introduction
  • Chapter 1: Introduction to Strategy: Alexander the Great
  • Chapter 2: The Principles of Effective Strategy
  • Chapter 3: Five Questions in Strategic Planning
  • Chapter 4: The Key Players in Setting Strategy
  • Chapter 5: Values, Vision, and Purpose
  • Chapter 6: Determine Your Corporate Mission
  • Chapter 7: Back from the Future
  • Chapter 8: Strategic Areas for Consideration
  • Chapter 9: The Driving Force: Key to Strategy
  • Chapter 10: Four Central Concepts in Strategic Planning
  • Chapter 11: Concentrate on What You Do Well
  • Chapter 12: Adjacency Moves
  • Chapter 13: Have a Divestment Strategy
  • Chapter 14: Zero-Based Thinking
  • Chapter 15: Take the Offensive
  • Chapter 16: Flexibility Wins
  • Chapter 17: Create New Markets
  • Chapter 18: Choose Your Competition
  • Chapter 19: Engage the Entire Company
  • Chapter 20: Organizational Structure Makes a Difference
  • Chapter 21: The Five Phases of Strategy Formulation and Implementation
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