Business Cases That Get Results
- 53m
- Carrie Marshall
- BCS
- 2019
A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.
In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
About the Author
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
In this Book
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Introduction: What is a Business Case?
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The Key Questions your Case Needs to Answer
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The Importance of Identifying Every Stakeholder
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How to Structure your Business Case
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Benefits and Outcome Analysis
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Thinking about Risks
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ROI: What it is and Why you Need to Show it
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Internal Opposition: The Enemy in the Ranks
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Making your Case With a Presentation
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The Importance of Editing
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Submitting your Business Case
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Afterword
