Building the Agile Business Through Digital Transformation, Second Edition
- 6h 3m
- Neil Perkin, Peter Abraham
- Kogan Page
- 2021
Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.
This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.
About the Authors
Neil Perkin is the founder of Only Dead Fish, a consultancy that specializes in applying strategic understanding of emerging technologies to help companies optimize their effectiveness in the digitally empowered business environment. An expert in organizational agility, emerging media and digital strategy, he is a frequent conference speaker, curates the quarterly series of Firestarters thought leadership events for Google UK, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry.
Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.
Peter Abraham is an expert in areas such as building true agility in business, using data to drive decision making and driving growth through the intersection of data, user experience and channel optimization.
In this Book
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The Key Forces for Change
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How Digital Disrupts
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What's Stopping You?
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Defining Digital Transformation and How an Agile Business is the Foundation for it
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Operating in the ‘Ambiguity Zone’
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Agile and Adaptive Methodology
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The Agile Innovation Process
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The Role of Vision and Purpose
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Agile Strategy and Planning
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Linking Strategy to Execution
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Agile Structures and Resourcing
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Scaling Agility
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Building the Culture to Move Fast
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A Blueprint for Flexibility—Autonomy, Mastery and Purpose
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Digital-Native Talent
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Start Small, Scale Fast and the Transformation Journey—Putting it All Together
