Build Your Reputation: Grow Your Personal Brand for Career and Business Success
- 3h 29m
- Rob Brown
- John Wiley & Sons (US)
- 2016
Stop being a well-kept secret and start being the go-to choice
Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best.
Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known.
- Identify and build your personal brand
- Position yourself strategically for maximum impact
- Attract the right relationships and the right attention
- Become the go-to guru for whatever you do
The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.
About the Author
ROB BROWN is Founder and CEO of the Networking Coaching Academy, which helps people build connections and reputations for greater influence and career opportunities. A featured TEDx speaker, Rob is also one of the world's most recommended networking authorities according to LinkedIn.
His Networking Giants Radio Show features experts from all over the world discussing collaborative and connected workforces, referrals, business networking, communicating, influence, trust, likeability, personal branding and reputation building.
In this Book
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Build Your Reputation—Grow Your Personal Brand For Career And Business Success
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Introduction
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Why Build Your Reputation?
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Setting The Scene – The Career Game
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Your Reputation Game Plan
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The Networking Blueprint
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The Authority Blueprint
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Your Profile Toolbox: Visibility
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Your Positioning Toolbox: Authority
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Your Personal Board Toolbox: Network
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Your Professional Toolbox: Performance
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References
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Additional Resources
