Branded Beauty: How Marketing Changed the Way We Look
- 4h 44m
- Mark Tungate
- Kogan Page
- 2011
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best.
In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who’ve made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty.
Full of fascinating detail on great names such as Revlon, Estée Lauder, L’Oréal and Max Factor, Branded Beauty looks at the history of the beauty industry and considers its future.
About the Author
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
In this Book
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Branded Beauty—How Marketing Changed the Way We Look
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Introduction
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Chasing Cleopatra
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The Glamour Professionals
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Out Come The Talons
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The Beauty Queen Of Corona
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The French Beauty Factory
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Giants In The Bathroom
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The Stardust Factor
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The 5 Per Cent Solution
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The Lure Of Luxury
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How To Launch A Cream
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The Quest For Eternal Youth
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Beauty Goes Global
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A Face In The Crowd Finding A Niche
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Beauty From Shelf To Street
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Digital Beauty
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Under The Knife
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The New Male Order
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Ethical, Organic And Sustainable
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The Needle Artists
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The Future Of Beauty
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Conclusion
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References
