BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

QUESTION: Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces?

For example...

Salesman Joe routinely writes deals on homes worth over $3 million... while poor Bill bangs his head against the wall trying to sell $24 cell phones.

Lindsay wins awards for moving the most $380,000 Rolls Royce Phantoms during the slow summer months... while poor Buffy got fired because she couldn't persuade more business owners to try her $79 a month coffee-delivery service.

Fact is, these four salespeople have great personalities, firm handshakes and excellent prospecting and follow-up skills. They're dedicated... hard workers... and have families to support. But the difference in their performance is staggering. And it's reflected numerically in the last line of their respective bank statements.

BrainScripts takes you on a fascinating tour inside your prospects' minds and teaches you 21 powerful techniques of consumer psychology that really work. Plus, dozens of real-life scripts show you exactly how to incorporate them into your own sales presentations.

About the Author

Drew Eric Whitman, aka Dr. Direct!, is an internationally renowned advertising and sales trainer and consultant who specializes in teaching the psychology behind the sale. As a direct-response advertising specialist, Drew created powerfully effective advertising for companies ranging from small retail shops to giant multi-million-dollar corporations. His work has been used by many of the largest and most successful companies and organizations in the United States, including Amer-ican Automobile Association, Advertising Specialty Institute, American Legion, Amoco, Faber-Castell, and Texaco, among many others. He has worked for the direct-response division of Weightman Advertising Group, the largest ad agency in Philadelphia.

Drew was also senior direct-response copywriter for Union Fidelity Life Insurance Corporation, one of the largest direct-to-the-consumer insurance companies in the world. When he served as associate copy chief for the catalog giant Day-Timers, his work was read by millions of customers and prospects worldwide. Drew has sold everything from jewelry to real estate, printing, insurance, and residential mortgages.

He is the author of Ca$hvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Sell Anything to Anyone.