Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
- 2h 2m
- Mark W. Schaefer, Stanford A. Smith
- McGraw-Hill
- 2013
Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.
About the Authors
MARK W. SCHAEFER is the author of the bestsellers The Tao of Twitter and Return on Influence. He is an internationally known speaker, consultant, and college educator who blogs at {grow}.
STANFORD SMITH is a digital marketing and social media strategist who created PushingSocial.com, a resource for business blogging.
In this Book
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Born To Blog—Building Your Blog for Personal and Business Success One Post at a Time
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Were You Born to Blog?
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The Common Traits of Successful Bloggers
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You’re Not a Writer, You’re a Blogger
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Yes—You Can Blog
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Storytelling
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Dreaming
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Persuading
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Teaching
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Curation
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Discovering Your Blogging Skills
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Why Your Business Should Blog
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Corporate Blogging’s Most Common Questions
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The Minimum Viable Blog
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Unlocking Content
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Attracting Readers
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Attracting and Nurturing Blog Contributors
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Making Your Blog Pay
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Rocks in the Road
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Getting Personal
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Breaking Through with a Personal Blog
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Blogging Habits
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Coda
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