Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, 2nd Edition
- 5h 32m
- Michael Port
- John Wiley & Sons (US)
- 2011
Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
- Features unique, personalized, updated social media marketing strategies for service professionals
- Provides new pricing models and sales strategies for simpler selling
- Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
- Offers new solid product launch strategies and tactics for creating instant awareness
- Author a New York Times bestseller, TV personality, and highly recognized professional speaker
Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!
About the Author
Called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by the Wall Street Journal, Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best seller, The Think Big Manifesto.
A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success.
At the end of the day, his most significant accomplishment and responsibility is probably just like yours, the job of being a devoted parent, son, friend, and citizen.
Michael speaks to companies and associations throughout the world on marketing and sales.
In this Book
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Book Yourself Solid—The Fastest, Easiest, and Most Reliable System for Getting More Clients than You Can Handle Even if You Hate Marketing and Selling, Second Edition Revised & Expanded
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Foreword
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Preface
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The Red Velvet Rope Policy
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Why People Buy What You’re Selling
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Develop a Personal Brand
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How to Talk About What You Do
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Who Knows What You Know and Do They Like You?
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The Book Yourself Solid Sales Cycle Process
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The Power of Information Products
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Perfect Pricing
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Super Simple Selling
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The Book Yourself Solid Networking Strategy
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The Book Yourself Solid Direct Outreach Strategy
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The Book Yourself Solid Referral Strategy
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The Book Yourself Solid Keep-in-Touch Strategy
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The Book Yourself Solid Speaking Strategy
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The Book Yourself Solid Writing Strategy
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The Book Yourself Solid Web Strategy
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Final Thoughts
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References
