Be Data Analytical: How to Use Analytics to Turn Data into Value
- 3h 51m
- Jordan Morrow
- Kogan Page
- 2023
Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.
Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.
Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.
About the Author
Jordan Morrow is Vice President and Head of Data and Analytics at BrainStorm. He served as the Chair of the Advisory Board for The Data Literacy Project and currently serves on the board of INFORMS Analytics Certification Board. He has helped organizations around the world, including the United Nations, build and understand data literacy. He is based in Salt Lake City, Utah and is also the author of Be Data Literate and Be Data Driven (Kogan Page).
In this Book
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Preface
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Introduction
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Defining Data and Analytics
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Defining the Four Levels of Analytics
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The Power of Analytics in Decision Making
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Descriptive Analytics
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How Are Descriptive Analytics Used Today?
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How Individuals and Organizations Can Improve in Descriptive Analytics
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Diagnostic Analytics
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How Are Diagnostic Analytics Used Today?
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How Individuals and Organizations Can Improve in Diagnostic Analytics
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Predictive Analytics
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How Are Predictive Analytics Used Today?
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How Individuals and Organizations Can Improve in Predictive Analytics
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Prescriptive Analytics
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How Are Prescriptive Analytics Used Today?
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How Individuals and Organizations Can Improve in Prescriptive Analytics
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Using All Four Levels of Analytics to Empower Decision Making
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Conclusion
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