Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. Authentic Personal Branding entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered.

Taking the journey as an individual allows you to view your life objectively and authentically and provides a roadmap of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions.

About the Author

Hubert K. Rampersad, B.S., M.Sc., Ph.D. is a leading expert on Personal and Corporate Branding, keynote speaker, and Personal Brand Coach. He is president of TPS International Inc., Personal Branding University, and Personal Branding Group (Florida, USA) and prominent author of the bestselling books Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity (Butterworth-Heinemann Business Books, 2003) and Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness (Information Age Publishing Inc., 2006) which both has been translated in 20 languages. The title of his latest book is TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma—A New Blueprint for Creating High Performance Companies (co-authored by Anwar El-Homsi, Information Age Publishing, 2007), translated in 15 languages. Dr. Rampersad is author of 10 other books and of more than 100 articles in leadingjournals. He is member of the Editorial Advisory Board of the journal Training and Management Development Methods (United Kingdom), member of the Editorial Advisory Board of the journal Measuring Business Excellence (United Kingdom), member of the Editorial Advisory Board of the TQM Magazine (United Kingdom), member of the Editorial Advisory Board of the Journal of Knowledge Management Practice in Canada, and editorial advisor to Singapore Management Review. He is also a member of Marshall Goldsmith's prestigious Thought Leader Advisory Board (MarshallGoldsmithLibrary.com) and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. His views on happiness in life and work were published in BusinessWeek in June 2007. His unique Personal Balanced Scorecard coaching concept has been certified by the International Coach Federation (ICF), the world's largest coaching organization. His Total Performance Scorecard™, Personal Balanced Scorecard™, Authentic Personal Branding™, and TPS & Lean Six Sigma™ concepts are worldwide registered trademarks.

Dr. Rampersad is international crusader for individual's and company's happiness and empowerment. Energizing your personal brand is his passion. He has conducted presentations, workshops, and seminars for leading companies such as: Nokia, Philips Electronics, Lucent Technologies, and Shell Oil Company. Since 1987 he has been successful as an international management consultant guiding, coaching, and training leading organizations in the areas of his professional interest: personal & company branding, personal management, organizational behavior, organizational learning, performance management, Lean Six Sigma, organizational transformation, and leading complex change. The writing of this book has been a continuing learning process for him. If you would like to keep track of the latest developments in this field, please visit his blog rampersad.wordpress.com and his website Total-Performance-Scorecard.com and personabrandinguniversity.org. Dr. Rampersad can be reached at h.rampersad@tps-international.com. His professional profile can be viewed on LinkedIn, linkedin.com/in/hubertrampersad.