Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems

  • 3h 43m
  • Bernard Marr, Matt Ward
  • John Wiley & Sons (UK)
  • 2019

Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.

Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

  • Understand how specific business problems are addressed by innovative machine learning methods
  • Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
  • Expand your knowledge of recent AI advancements in technology
  • Gain insight on the future of AI and its increasing role in business and industry

Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

About the Authors

BERNARD MARR is the founder and CEO of Bernard Marr & Co and an internationally best-selling business author, futurist, keynote speaker and strategic advisor to companies and governments. He is one of the world's most highly respected voices and a renowned expert when it comes to topics such as artificial intelligence and big data. Marr advises many of the world's best-known organizations on strategy, digital transformation and business performance. He is the author of Big Data in Practice: How 45 Successful Companies used Big Data Analytics to Deliver Extraordinary Results and Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance, both published with Wiley.

MATT WARD is the research lead for Bernard Marr & Co. Matt has a background in investigative journalism and spent the last few years working closely with Bernard Marr on the latest technology topics. Matt is an expert and experienced writer in the field of business technology and artificial intelligence, where he has worked with companies such as IBM, Intel, Citibank and NASA.

In this Book

  • Introduction
  • Alibaba—Using Artificial Intelligence to Power the Retail and Business-to-Business Services of the Future
  • Alphabet and Google—Maximizing the Potential of Artificial Intelligence
  • Amazon—Using Deep Learning to Drive Business Performance
  • Apple—Integrating AI into Products and Protecting User Privacy
  • Baidu—Machine Learning for Search Engines and Autonomous Cars
  • Facebook—Using Artificial Intelligence to Improve Social Media Services
  • IBM—Cognitive Computing Helps Machines Debate with Humans
  • JD.com—Automating Retail with Artificial Intelligence
  • Microsoft—Making Artificial Intelligence Part of the Fabric of Everyday Life
  • Tencent—Using Artificial Intelligence to Power WeChat and Healthcare
  • Burberry—Using Artificial Intelligence to Sell Luxury
  • Coca-Cola—Using Artificial Intelligence to Stay at the Top of the Soft Drinks Market
  • Domino's—Using Artificial Intelligence to Serve up Hundreds of Thousands of Pizzas Every Day
  • Kimberly-Clark—Using AI to Make Sense of Customer Data
  • McDonald's—Using Robots and Artificial Intelligence to Automate Processes
  • Samsung—Automating the Home and Workplace with Artificial Intelligence
  • Starbucks—Using Artificial Intelligence to Sell Millions of Coffees Every Day
  • Stitch Fix—Combining the Power of Artificial Intelligence and Humans to Disrupt Fashion Retail
  • Unilever—Using Artificial Intelligence to Streamline Recruiting and Onboarding
  • Walmart—Using Artificial Intelligence to Keep Shelves Stacked and Customers Happy
  • The Walt Disney Company—Using Artificial Intelligence to Make Magical Memories
  • Instagram—Using Artificial Intelligence to Tackle Online Bullying
  • LinkedIn—Using Artificial Intelligence to Solve the Skills Crisis
  • Netflix—Using Artificial Intelligence to Give us a Better TV Experience
  • Press Association—Using Artificial Intelligence to Cover Local News Stories
  • Spotify—Using Artificial Intelligence to Find New Music You Will Love
  • Telefonica—Using Artificial Intelligence to Connect the Unconnected
  • Twitter—Using Artificial Intelligence to Fight Fake News and Spambots
  • Verizon—Using Machine Learning to Assess Service Quality
  • Viacom—Using Artificial Intelligence to Stream Videos Faster and Improve Customer Experience
  • American Express—Using Artificial Intelligence to Detect Fraud and Improve Customer Experience
  • Elsevier—Using Artificial Intelligence to Improve Medical Decisions and Scientific Research
  • Entrupy—Using Artificial Intelligence to Combat the $450 Billion Counterfeit Industry
  • Experian—Using Artificial Intelligence to Make Mortgages Simpler
  • Harley-Davidson—Using Artificial Intelligence to Increase Sales
  • Hopper—Using Artificial Intelligence to Travel for Less
  • Infervision—Using Artificial Intelligence to Detect Cancer and Strokes
  • Mastercard—Using Artificial Intelligence to Cut down the “False Declines” That Cost Businesses Billions Each Year
  • Salesforce—How Artificial Intelligence Helps Businesses Understand Their Customers
  • Uber—Using Artificial Intelligence to do Everything
  • BMW—Using Artificial Intelligence to Build and Drive the Cars of Tomorrow
  • GE—Using Artificial Intelligence to Build the Internet of Energy
  • John Deere—Using Artificial Intelligence to Reduce Pesticide Pollution in Agriculture
  • KONE—Using Artificial Intelligence to Move Millions of People Every Day
  • Daimler AG—From Luxury Personal Cars to Passenger Drones
  • NASA—Using Artificial Intelligence to Explore Space and Distant Worlds
  • Shell—Using Artificial Intelligence to Tackle the Energy Transition
  • Siemens—Using Artificial Intelligence and Analytics to Build the Internet of Trains
  • Tesla—Using Artificial Intelligence to Build Intelligent Cars
  • Volvo—Using Machine Learning to Build the World's Safest Cars
  • Final Words and Artificial Intelligence Challenges
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