Applied Strategic Planning: An Introduction, Second Edition

This guidebook provides an overview to the proven Applied Strategic Planning process. Written for the planning team and other key members who will participate in the process, this important resource offers encouragement for the team who must provide data for the planning process and helps to identify questions for further discussion. The Applied Strategic Planning approach helps organizations identify their ideal future and develop a plan to achieve that future. ASP is highly responsive to environments undergoing rapid change, where the very rules of doing business are constantly shifting. The companion The Applied Strategic Planning Consultant’s Toolkit—written by the consultants who created the process—includes the tools, techniques and processes that can help guide an organization through the strategic planning process.

About the Authors

TIMOTHY M. NOLAN, Ph.D ., an organizational consultant based in Milwaukee, Wisconsin, specializes in strategic planning, leadership development, creativity, and thinking skills development. He is president of Innovative Outcomes, Inc., as well as the Center for Leadership Excellence, Inc., and the National Center for Learning Excellence, Inc. As a commitment to the profession, Dr. Nolan recently created and serves as executive director of the Academy for Consulting Excellence, Inc. Author or co - author of thirty - seven books, he has written in the areas of leadership, strategic planning, organizational systems, and services marketing. He has served as executive director of National Centers for Learning Excellence, Inc., since 1968. From 1980 to 1988 he served as vice president for professional services at University Associates, now Pfeiffer, in San Diego, California. He has been an independent consultant since 1973, serving a wide variety of clients, ranging from new business start - ups to industry leaders. He works with for profit, non - profit, and governmental agencies.

LEONARD D. GOODSTEIN, Ph.D ., is an independent consulting psychologist based in Washington, D.C., with considerable experience in facilitating the Applied Strategic Planning process. His research interests are in the influence of values and culture on organizations and in psychological assessment. He formerly was CEO and executive vice president of the American Psychological Association and CEO of University Associates (now Pfeiffer). He previously held a variety of academic positions, including professorships at the Universities of Iowa, Cincinnati, and Arizona State, where he also served as department chair. He is a frequent contributor to the professional literature, including the Pfeiffer Annuals . His most recent book, co - authored with Erich P. Prien, Individual Assessment in the Workplace: A Practical Guide for HR Professionals, Trainers, and Managers was published by Pfeiffer in 2006.

JEANETTE GOODSTEIN, Ph.D ., a consultant and writer based in Washington, D.C., assists organizations in conducting a variety of research and analysis activities, focusing on needs assessment and program development and evaluation. She is co - author of Who’ s Driving Your Bus?, a book on codependency in the workplace, and developed accompanying instructional materials and assessment instruments. She chaired the Board of Directors of International Voluntary Services from 1997 through 2002, a private non-profit organization dedicated to volunteer service in developing nations for nearly fifty years, and from 1997 to 2003 was a member of the board of the Washington, D.C., chapter of Young Audiences.