Affiliate Program Management: An Hour a Day
- 7h 9m
- Evgenii "Geno" Prussakov
- Sybex
- 2011
Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.
- Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
- Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
- Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more
Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
About the Author
Award-winning affiliate management expert Evgenii "Geno" Prussakov is founder and president of Affilinomics, an affiliate program management branch of AM Navigator LLC. He has managed affiliate programs and consulted with such top brands as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club, and many others. He is a regular contributor to Website Magazine, FeedFront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal, and multiple industry blogs. He maintains his own affiliate marketing blog (amnavigator.com/blog/), for which he was named Best Affiliate Blogger in 2010 (Search & Social Awards), as well Best Affiliate Marketing Blogger of 2011 (The Affiliate Marketing Awards). He also speaks at key industry trade shows, including Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, Internet Marketing Conference, and others.
In this Book
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Understanding Affiliate Marketing
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Budget, Payments, and Related Considerations
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Week 1: Perform Competitive Marketing Analysis
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Week 2: Understanding Tracking and Reporting
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Week 3: Evaluate Program Management Options
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Week 4: Finalize Payment Models and Cookie Life
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Week 1: Develop Creative Inventory
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Week 2: Data Feeds, Coupons, and Plug-Ins
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Week 3: Research and Develop Program Policies
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Week 4: Final Brushstrokes
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Week 1: Launch the Affiliate Program and Recruit
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Week 2: Plan Your Affiliate Communication
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Week 3: Program Management
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Week 4: Affiliate Motivation
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Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates
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Week 2: Master Affiliate Program Analytics and Optimization
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Deadliest Mistakes to Avoid
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Affiliate Program Promotion Ideas
