Advanced Presentations by Design: Creating Communication that Drives Action
- 3h 27m
- Andrew Abela
- John Wiley & Sons (US)
- 2008
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
About the Author
Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.
In this Book
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Foreword
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Introduction
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Understanding What Types of Communication Will Be Most Effective for Your Audience
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Setting a Measurable Objective for Your Presentation
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Articulating the Audience's Business Problem and Your Proposed Solution to it
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Marshalling Your Evidence
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Assembling the Anecdotes That Will Illustrate Your Evidence
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Sequencing Your Evidence
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Visual Presentation Elements—Graphics, Charts, Color, Animation, and Fonts
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Laying Out All the Elements on Each Page
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Satisfying Your Stakeholders and Measuring Success
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Conclusion
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References
