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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

10m
Mike Grigsby
Skillsoft
2017

In Advanced Customer Analytics, author Mike Grigsby explores how retail data provides greater consumer insight. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.

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Book Valuing Customer Engagement: Strategies to Measure and Maximize Profitability, 2nd Edition 2024

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*Not included: Compliance, Leadership Development Program content, and Engineering books

Your content + our content + our platform = a path to learning success

Using our learning experience platform, Percipio, your learners can engage in custom learning paths that can feature curated content from all sources.

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Aspire Journeys are guided learning paths that set you in motion for career success.

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