A World Gone Social: How Companies Must Adapt to Survive
- 4h 57m
- Mark Babbitt, Ted Coiné
- AMACOM
- 2014
Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.
What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company is really like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.
You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.
In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.
About the Authors
Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. He is cofounder of Switch and Shift, a blog focused on leadership, culture, and change. He lives in Naples, Florida.
Mark Babbitt is CEO and founder of YouTern, a social community for young careerists that Mashable calls a “Top 5 Online Community for Starting Your Career.” Mark lives in Seattle, Washington.
In this Book
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A World Gone Social—How Companies Must Adapt to Survive
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Foreword
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Introduction
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Welcome to the Social Age
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The Customer Holds All the Cards
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The Social Employee: Good, Bad, and Way Past Ugly
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The Evolution of Social Recruiting
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The Engagement Era
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It Takes a Community
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The Death of Large
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Flat: The New Black?
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The OPEN Challenge (Ordinary People, Extraordinary Network)
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The Social Leader: A Blue Unicorn?
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Building a World-Class Team for the Social Age
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In the Social Age, Customer Experience Comes First
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And Stop Calling Me “Social Media Marketing”!
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Investing in Social: Is What You See Real?
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The Future of Business in a World Gone Social
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References
