A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
- 4h 18m
- Andrea Phillips
- McGraw-Hill
- 2012
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.
Why do you need to read A Creator’s Guide to Transmedia Storytelling?
If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost.
You’ll learn how to:
- Choose the right platforms for your story
- Decide whether to DIY or outsource work
- Find and keep a strong core production team
- Make your audience a character in your story
- Get the funding you need—and even make a profit
- Forge your own successful transmedia career
With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.
This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.
About the Author
Andrea Phillips is a transmedia writer and game designer who has worked on award-winning projects for clients such as HBO, Sony Pictures, and Channel 4 Education, plus original projects like Perplex City, Thomas Dolby's Floating City, and the nonprofit human rights game America 2049. Her indie work includes Balance of Powers and the forthcoming Felicity. She cheats at Words with Friends.
In this Book
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Once Upon a Time…
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What Is Transmedia, Anyway?
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Transmedia Is More Than a Marketing Gimmick
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Significant Prior Art to Learn From
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The Four Creative Purposes for Transmedia Storytelling
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Learn the Basics of Traditional Storytelling
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How Story and Branding Affect Marketing
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Writing for Transmedia Is Different
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Online, Everything Is Characterization
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Conveying Action Across Multiple Media
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Fine-Tune for Depth or for Scale (Not Both)
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Special Considerations for Blockbuster Transmedia Franchises
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Interactivity Creates Deeper Engagement
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Uses and Misuses for User-Generated Content
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Challenging the Audience to Act
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Make Your Audience a Character, Too
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Project Management: The Unsung Necessity
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Finding and Keeping a Strong Core Team
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Websites and Tech Development: DIY or Outsource?
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Don’t Be a Jerk on Social Media
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Email and Phone: Cheap and Effective
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Making and Using Prerecorded Content
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Bringing Your Story into the Real World
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How to Fund Production Costs
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… And Maybe Make Some Profit, Too
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Forging Your Own Transmedia Career
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Critical Legal and Ethical Considerations
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Get Excited and Make Things
