60-Minute CEO: Mastering Leadership an Hour at a Time
- 1h 51m
- Dick Cross
- Bibliomotion
- 2014
Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new book that being a successful leader, running a business, and doing it extraordinarily well isn’t a full-time job.
How do you successfully lead and run a business? The answer may surprise you. Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. In 60-Minute CEO, Cross explains that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position.
The good news is that those skills are easy to learn, fun to do, and not time-consuming. In an entertaining style, Cross offers executives the fast track to the top leadership position, focusing on two aspects: thinking and character. And while 60 minutes may seem like a quick fix, as Cross sees it, three 60-minute sessions a week devoted solely to considering your business and your role as leader are crucial to business and leadership success—and the payoff is proven.
In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses. Cross combines his knowledge and experience with the stories and lessons of preeminent leaders and thinkers including General George Patton and Seattle Seahawks quarterback Russell Wilson.
About the Author
Dick Cross has worked with underperforming companies for more than 25 years, helping mainstream businesses achieve their next level of success. Dick has been the Chairman, CEO, or President at eight of those companies, and has mentored more than 100 CEOs at others. Much of his career has been spent in private equity circles, including Fenway Partners, and he currently serves on the board of numerous corporate, philanthropic, and civic organizations. On the lecture circuit, Dick is an enthusiastic, colorful, and engaging speaker, who greatly enjoys conveying the story behind every business. He holds a degree in Architecture from the University of Virginia and a Masters of Science in Business from Columbia University. Dick is the author of Just Run It!: Running an Exceptional Business is Easier Than You Think (Bibliomotion 2012).
In this Book
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Unmasking the Myth
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Softening Up the Beachhead
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The Big Idea
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60 Minutes … Really?
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Thinking … About What?
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Chameleon at the Top
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Your Big Picture on the Back of an Envelope
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What Your Customers Want … Right Now!
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It's Not Your Products Anymore
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Mission-Driven Business
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Establishing Loyalty
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Revelation: The Answers Aren't in the Numbers
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The Magic of Renewal
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Kill Your Culture
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Eastern Versus Western Medicine for Business
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Activity Beats Execution
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Your Goggles for Greatness
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Strategy and Execution
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The Team Trap
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To Tweet or Not to Tweet
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Bad Goals
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Continuous Turnaround
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Accelerant for Your Thinking
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Authenticity
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Leadership is an "Inside Job"
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Humility Not Hubris
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Moments of Truth
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Thermonuclear Influence
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Flip the Pyramid
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The Last to Know
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Volunteers Versus Employees
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Duty Versus Responsibility
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Go for Broke
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Your Uber Weapon—Emulation!
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Be the Lore
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The "L" Word
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Trust
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