60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
- 57m
- Idris Mootee
- John Wiley & Sons (US)
- 2013
This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.
60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combination of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
About the Author
IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking.
In this Book
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60-Minute Brand Strategist—The Essential Brand Book for Marketing Professionals
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Introduction
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All About Brands
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Branding in a Postmodern Culture
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Strategic Perspectives of Branding
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Managing Brand Value
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Brand Leadership
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Luxury Brand Marketing
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Strategic Branding Process
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Strategic Branding Assessment
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Strategic Brand Audit
