50 Companies That Changed the World: Incisive Profiles of the 50 Organizations, Large and Small, that Have Shaped the Course of Modern Business
- 5h 9m
- Howard Rothman
- Career Press, Inc.
- 2001
50 Companies That Changed the World shows how some of the greatest businesses of all time achieved their success—found untapped niches, stayed on top of trends, managed progressively, and encouraged creativity. The book also shows how some, nonetheless, fell from their pinnacle when they failed to follow the path that made them successful.
50 Companies That Changed the World is an important book for business managers everywhere because of the lessons it offers. It’s also great fun for history buffs and everyone who loves stories of genius, creativity, and foolhardiness.
About the Author
Howard Rothman has been a newspaper reporter, magazine editor, book author, newsletter publisher, Internet content provider, small business owner, and consultant to major corporations. He specializes in writing about the impact of technology and progressive management practices on today’s ever-evolving business world, and has spoken on these topics at seminars across the nations throughout the 1990s. A prolific writer for magazines for the past 25 years, he has also written seven books, including the best-selling and critically acclaimed Companies With A Conscience: Intimate Portraits of Twelve Firms That Make a Difference, which he co-authored with Mary Scott.
In this Book
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Microsoft Corporation
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AT&T Corporation
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Ford Motor Company
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Apple Computer
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McDonald's Corporation
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America Online Inc.
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FedEx Corporation
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CBS Corporation
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Philip Morris Companies
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Wal-Mart Stores Inc.
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General Electric Company
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IBM Corporation
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Sears, Roebuck, and Co.
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General Motors Corp.
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J.P. Morgan & Company
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Union Pacific Corporation
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RCA Corporation
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Nike Inc.
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Intel Corporation
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Cable News Network
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The Boeing Company
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Hewlett-Packard Co.
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Standard Oil Company
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Sony Corporation
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USX-U.S. Steel Group
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Agence France-Presse
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Levitt & Sons
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Walt Disney Company
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Netscape Communications
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The Coca-Cola Company
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Thyssen Krupp AG
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Procter & Gamble Co.
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Yahoo! Inc.
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Toyota Motor Company
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People Express Airlines
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Manpower Inc.
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Toys "R" Us
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National Football League
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Kellogg Company
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Johnson Publishing Co.
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Firestone Tire & Rubber
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Avon Products Inc.
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Hilton Hotels Corporation
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Ben & Jerry's Homemade
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RE/MAX International
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The Singer Company N.V.
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The Shorebank Corp.
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Metro-Goldwyn-Mayer
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L.L. Bean
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H.J. Heinz Company
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Honorable Mentions
