30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook
- 2h 28m
- Gail Z. Martin
- Red Wheel/Weiser
- 2010
Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?
Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.
This book makes it easy to tap into the power of today's hottest social media sites to:
- Get global impact out of press releases, articles, blog posts, and book reviews.
- Increase your personal and corporate visibility as the go-to expert in your industry.
- Build relationships with clients and connect with ideal prospects.
- Network around the world and around the clock with people who need what you have to offer.
Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.
About the Author
Best-selling author Gail Martin is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She's the "Get Results Resource" for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin is also the author of The Thrifty Author's Guide to Launching Your Book.
In this Book
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30 Days to Social Media Success—The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIn, and Facebook
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Preface
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Introduction
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Why Most Marketing Fails
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The Most Powerful Marketing Tool: The Business Plan
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Digging Into the Business Plan for Marketing Gold
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Mining Gems From the Business Plan
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Creating an Action Plan
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Finding Your Real Story and True Voice
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Touches to Transactions
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Creating the Social Media Marketing Plan
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I’m on Facebook. Now What?
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Doing Business on LinkedIn
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The Twitter Revolution
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Blogging for Business
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Do You Squidoo?
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Can You Digg It?
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YouTube and Flickr: Your Windows to the World
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Get Business From Forums, Chats, and Threads
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Raise the ROI From Your Interest and Industry Sites
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Social Media and PR
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Social Media and Sales Promotion
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Social Media for Local Businesses
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Social Media for Nonprofits
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Social Media and Branding
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Going Global With Social Media
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Social Media and Your Website
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Great Sites Beyond the Ordinary
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Social Media and Events
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Social Media and the Author
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Social Media and the Speaker
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Social Media and Your Sales Funnel
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Beyond One Month: Where Do I Go From Here?
