30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients

  • 2h 22m
  • Gail Z. Martin
  • Career Press, Inc.
  • 2012

Google and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade.

Using a unique Rule of 30 approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.

you'll quickly and easily learn how to:

  • Use online PR and keywords to climb to the top of search-engine rankings
  • Reach reporters and consumers with hot news and information
  • Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget

Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

About the Author

Bestselling author Gail Martin is a marketing expert, international speaker, and the owner of DreamSpinner Communications. She helps small and start-up businesses, consultants, coaches, authors, and solo professionals get better marketing results in just 30 days. Martin is also the author of 30 Days to Social Media Success and The Thrifty Author's Guide to Launching Your Book.

In this Book

  • 30 Days To Online PR & Marketing Success—The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients
  • Foreword
  • Why Most PR and Marketing Fails
  • The Most Powerful Online PR and Marketing Tool: The Business Plan
  • Digging Into the Business Plan for a PR and Marketing Payoff
  • Mining PR and Marketing Gems From the Business Plan
  • Creating a PR and Marketing Action Plan
  • Finding Your Real Story and True Voice
  • Touches to Transactions
  • The Power of Online PR
  • Effective PR and Marketing in the Age of Google
  • Writing the Online Press Release
  • Great Reasons Not to Target Mass Media (and Where You Can Focus Instead)
  • The Magic of Multi-Media Releases and Online Ads
  • Keywords Are King
  • Creating the Magic Media List for Your Topic
  • Your Online Press Kit
  • Distributing Your Release Online
  • The Multiplyer Magic of Autoresponder Marketing
  • Rule the “Airwaves” With Internet Radio and Podcasts, Virtual Video, and Web TV
  • Rock the World With Affiliate Marketing
  • PR and Marketing Gold With Professional and Industry Media
  • Social Media and Online PR and Marketing
  • Online Marketing and the “New” Media Revolution
  • The Power of “Local” Online Media
  • Online Newsletters
  • Using Teleseminars and Webinars
  • Online Events for Speakers and Authors
  • Basic E-Commerce Ties Promotion to Payoff
  • Hybrid Online Tools Bring the Pieces Together
  • SEO Basics for Online PR and Marketing
  • Where Do I Go From Here?
  • Afterword
  • Recommended Websites
SHOW MORE
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