101 Ways to Really Satisfy Your Customers
- 3h 8m
- Andrew Griffiths
- Allen & Unwin
- 2006
Modern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that is customer service.
Small businesses have the greatest potential to offer extremely high levels of customer service, due to their direct contact with customers. Unfortunately, very few people fully realize the power of customer service and what it can do for their business.
Put simply, customer service is about exceeding your customers' expectations. Do that and you are well on the way to success and profitability. 101 Ways to Really Satisfy Your Customers provides a greater insight into understanding and identifying what customers expect, and details simple suggestions that will enable all businesses to exceed these expectations and reap the rewards.
INCLUDES 20 BONUS TIPS THAT WILL REALLY IMPRESS YOUR CUSTOMERS
About the Author
Andrew Griffiths has been a small business owner for over 20 years. He runs a successful marketing company, The Marketing Professionals, and provides practical advice and solutions to both large corporations and small business operators.
In this Book
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Understanding Your Customers
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Your Working Environment
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Your Staff
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Making It Easy for Your Customers to Buy From You
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The Personal Touch
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Face-to-Face Customer Service
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Telephone Customer Service
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Promotional Material
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Customer Service and the Internet
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Following Up on a Sale is Good Customer Service
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Internal Customer Service
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Maintaining a Personal Commitment to Customer Service
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When Things Go Wrong
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Bonus Section—20 More Customer Service Tips
