10 Simple Secrets of the World's Greatest Business Communicators
- 3h 57m
- Carmine Gallo
- Sourcebooks
- 2005
From business to politics, those who command attention in their personal or professional lives are typically masters at developing and delivering their message. Business professionals throughout all levels of the organization will benefit from the interviews, stories, profiles and techniques featured in this book. Contemporary audiences are accustomed to six-second sound bites, PowerPoint presentations and many other unique challenges. This is th eonly book that reveals the presentation secrets behind today’s greatest CEOs and leaders and how they electrify today’s toughest audiences.
About the Author
Carmine Gallo is a corporate presentation coach and Emmy Award-winning journalist who has spent 15 years as an anchor, host and business correspondent for several media outlets, including CNN, FOX, CNET, and CBS.
In this Book
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10 Simple Secrets of the World’s Greatest Business Communicators
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Introduction: Your Story. My Passion.
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Passion—Use Your Head To Reach Their Heart
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Inspiration—C’mon Baby, Light My Fire
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Preparation—Toss The Script
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Start Strong—Don’t Bury The Lead
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Clarity—Lose The Jargon Or Lose Your Audience
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Brevity—Keep It Short. Period.
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Say It With Style—What Great Television Anchors Know That You Don’t
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Command Presence—Movement Does A Body Good
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Wear It Well—Image Is Almost Everything
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Reinvent Yourself—Madonna Or Rocky. It’s Your Choice.
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Believe You Belong
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