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Hi, I'm
Karen Mckeown
About Me
With 20+ years in product marketing and product management leadership, I've launched and scaled 50+ products in B2B and B2B2C tech SaaS in companies that include Skillsoft, Macmillan Learning, ITHAKA, Cengage, and Clarivate, specializing in edtech, higher education tesearch, and learning.
Originally a product manager who made the leap to product marketing, my passion lies in leveraging market and user data and insights to craft positioning, narratives, and strategies that fuel growth and retention. A collaborative leader, I thrive in cross-functional roles, uniting product, sales, customer success, and marketing teams for success. I also have experience growing and transforming product marketing teams in companies undergoing rapid change.
I am a lifelong learner committed to staying at the forefront of industry trends. Certified by the Product Marketing Alliance and Pragmatic Marketing, I continually experiment with tools and approaches using AI and cutting-edge tools, like interactive demo software, to enhance efficiency and impact.
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A Collection Of My Writings
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