Win with Advanced Business Analytics: Creating Business Value from Your Data
- 12h 54m 22s
- Jean-Paul Isson, Jesse Harriott
- Gildan Media
- 2018
Plain-English guidance for strategic business analytics and big-data implementation.
In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances, management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.
In this Audiobook
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Chapter 1 - The Challenge of Business Analytics
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Chapter 2 - Pillars of Business Analytics Success—The BASP Framework
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Chapter 3 - Aligning Key Business Challenges across the Enterprise
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Chapter 4 - Big and Little Data—Different Types of Intelligence
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Chapter 5 - Who Cares about Data?—How to Uncover Insights
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Chapter 6 - Data Visualization—Presenting Information Clearly—The CONVINCE Framework
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Chapter 7 - Analytics Implementation—What Works and What Does Not
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Chapter 8 - Voice-of-the-Customer Analytics and Insights
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Chapter 9 - Leveraging Digital Analytics Effectively
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Chapter 10 - Effective Predictive Analytics—What Works and What Does Not
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Chapter 11 - Predictive Analytics Applied to Human Resources
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Chapter 12 - Social Media Analytics
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Chapter 13 - The Competitive Intelligence Mandate
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Chapter 14 - Mobile Analytics
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Chapter 15 - Effective Analytics Communication Strategies
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Chapter 16 - Business Performance Tracking—Execution and Measurement
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Chapter 17 - Analytics and Innovation
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Chapter 18 - Unstructured Data Analytics—The Next Frontier
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Chapter 19 - The Future of Analytics
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