Understanding the Metaverse: A Business and Ethical Guide
- 5h 20m 16s
- Nick Rosa
- Gildan Media
- 2022
In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time.
In the book, you'll discover: how the technology is shaping human evolution and society; how game mechanics and experience design are key to unlock the full potential of the Metaverse, unlocking a new frontier for social interaction; how Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators, and communities; how Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse; the ethical implications of designing highly emotionally impactful immersive experiences; and the potential dangers derived by the misuse of biometric and personal data to exploit consumer behavior and for mass manipulation.
About the Author
NICK ROSA is the Metaverse Strategy Lead for Europe at Accenture. He is a product strategist, experience designer, and digital transformation expert. He’s also one of the directors at the Academy of International Extended Reality.
In this Audiobook
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INTRODUCTION
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CHAPTER 1 - TECHNOLOGY AND HUMAN EVOLUTION
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CHAPTER 2 - DIGITAL PRIMITIVES AND EMERGENCE - A CASE FOR DIGITAL SELECTION
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CHAPTER 3 - FROM DYSTOPIA TO UTOPIA - ENTER THE METAVERSE
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CHAPTER 4 - FROM GAMING TO METAVERSE - HOW GAME MECHANICS AND TECHNOLOGY ARE GOING TO CHANGE THE WORLD
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CHAPTER 5 - AN UNHACKABLE AND DECENTRALISED REVOLUTION - ENTER BLOCKCHAIN AND CRYPTO
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CHAPTER 6 - A BRAVE NEW WORLD
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CHAPTER 7 - SOCIOLOGY OF THE METAVERSE
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CHAPTER 8 - SUGGESTIONS FOR A STRATEGIC APPROACH TO THE METAVERSE FOR BUSINESSES
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CHAPTER 9 - THE KEY ROLE OF ARTIFICIAL INTELLIGENCE AND DEEP LEARNING FOR THE METAVERSE
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CLOSING THOUGHTS
