Transformed: Becoming a Product-Driven Company
- 10h 9m 27s
- Marty Cagan
- Gildan Media
- 2024
Help transform your business and innovate like the world's top tech companies!
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:
- - First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.
- - Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
- - Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
About the Author
This book has been written by the five SVPG product partners. Our belief is that to lead an effective transformation to the product model, it is critical to have personally been there and done that, and to truly know what good looks like. That is why each of our partners has built products for decades, first as a product creator, and then as a product leader, at several of the most successful tech-powered product companies in the world. You can learn more about the individual partners at www.svpg.com/team.
In this Audiobook
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Chapter 1 - Who Is This Book For?
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Chapter 2 - What Is a Product Operating Model?
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Chapter 3 - Why Transform?
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Chapter 4 - A Typical Transformation
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Chapter 5 - The Role of the CEO
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Chapter 6 - A Guide to TRANSFORMED
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Chapter 7 - Changing How You Build
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Chapter 8 - Changing How You Solve Problems
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Chapter 9 - Changing How You Decide Which Problems to Solve
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Chapter 10 - Product Managers
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Chapter 11 - Product Designers
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Chapter 12 - Tech Leads
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Chapter 13 - Product Leaders
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Chapter 14 - Innovation Story: Almosafer
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Chapter 15 - Product Teams
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Chapter 16 - Product Strategy
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Chapter 17 - Product Discovery
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Chapter 18 - Product Delivery
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Chapter 19 - Product Culture
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Chapter 20 - Innovation Story: Carmax
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Chapter 21 - Partnering with Customers
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Chapter 22 - Partnering with Sales
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Chapter 23 - Partnering with Product Marketing
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Chapter 24 - Partnering with Finance
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Chapter 25 - Partnering with Stakeholders
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Chapter 26 - Partnering with Executives
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Chapter 27 - Innovation Story: Gympass
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Chapter 28 - Transformation Outcome
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Chapter 29 - Transformation Assessment
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Chapter 30 - Transformation Tactics—Competencies
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Chapter 31 - Transformation Tactics—Concepts
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Chapter 32 - Transformation Tactics—Adoption
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Chapter 33 - Transformation Evangelism
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Chapter 34 - Transformation Help
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Chapter 35 - Innovation Story: Datasite
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Chapter 36 - Objections from Customers
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Chapter 37 - Objections from Sales
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Chapter 38 - Objections from CEO and Board
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Chapter 39 - Objections from Line of Business
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Chapter 40 - Objections from Customer Success
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Chapter 41 - Objections from Marketing
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Chapter 42 - Objections from Finance
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Chapter 43 - Objections from HR/People Ops
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Chapter 44 - Objections from CIO
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Chapter 45 - Objections from PMO
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Chapter 46 - Objections from Inside Product
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Chapter 47 - Innovation Story: Kaiser Permanente
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Chapter 48 - Keys to Successful Transformation
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Chapter 49 - Innovation Story: Trainline
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Learning More
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Acknowledgments
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