Tilt: Shifting Your Strategy from Products to Customers
- 6h 1m 3s
- Niraj Dawar
- Gildan Media
- 2014
Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.
In this Audiobook
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1. Finding the New Locus of Competitive Advantage
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2. Slashing Your Customers' Costs and Risks
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3. Seizing the Downstream Advantage
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4. Seeing New Value in Your Customers
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5. Extracting Value from the Big Picture
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6. Scoping Out the Playing Field
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7. Taking Control of Criteria of Purchase
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8. Knowing Who Your Competitors Are
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9. Busting Myths in the Marketplace Wars
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10. Understanding Why Downstream Competitive Advantage Is Sustainable
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11. Tilting Your Strategy and Organization
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